According to the social comparison theory, we determine our personal self-worth based on how we compare to others around us. Share this article via social media. Add to favorites. ... Download Pdf. For example, the scale asks: In relationship to others I feel: Article Metrics. Share. A Theory of Social Comparison Processes, Retrieved September 12, 2007, from hum.sagepub.com database A Theory of Social Comparison Processes Leon Festingerâ In this paper we shall present a further development of a previously published theory concerning opinion influence processes in social ⦠Participants are required to make a global comparison of themselves in relation to other people and to rate themselves along a ten-point scale. Track Citation. Leon Festinger. Social Comparison Theory â¢Festinger was the first to coin the term âsocial comparisonâ however, the general concepts can be traced back to Aristotle and Plato. This scale uses a semantic differential methodology and consists of 11 bipolar constructs. Reprints. â¢Aristotle studied comparisons between people. Self-awareness research (e.g., Duval & Wicklund, 1972) suggests that self-relevance increases the likelihood for ⦠Leon Festinger. Selfâdiscrepancy theory may provide a link between research on moderators and the social comparison research on media effects. ... hood of making social comparisons to thin-ideal media. social comparison among network contacts âand show how it can be used for designing network-based behavioral interventions. Social Comparison Social comparison theory states that we seek to compare ourselves to others we believe are similar to ourselves, 239. Search Google Scholar for this author. Selfâdiscrepancies are representations in the selfâconcept of ways in which one falls short of some important standard ( Higgins, 1987, 1989 ). Festinger L (1954) A theory of social comparison. His theory states that humans have an inherent drive to accurately evaluate their opinions and abilities. â¢Plato spoke of self-understanding and absolute standards. social rank and relative social standing. theory of social comparison, originated by Festinger (1954), explains that people identify with or contrast themselves with others on relevant dimensions, using these targets of comparison to gain more information about themselves, particularly in situations of ambiguity or uncertainty. Fuchs C (2017) Social Media: A Critical Introduction. social media feed of oneâs peers is rife with opportunities for social comparison. This article notices that social comparison theory has developed from being a focused theoretical statement on the use of others for self-evaluation into a lively and varied area of research encompassing many different paradigms, approaches and applications. Human Relations; 7, 117-140. Goffman E (1959) The Presentation of Self in Everyday Life. First Published May 1, 1954 Other. When objective evaluations are not available, people compare themselves to their peers. See all articles by this author. Export Citation. Permissions. A Theory of Social Comparison Processes Show all authors. Gonzales A, Hancock J (2011) Mirror, mirror on my Facebook wall: effects of exposure to Facebook on self-esteem. In 1954, Leon Festinger published his theory of social comparison. Sage: London. Harmondsworth: Penguin. In Everyday Life that we seek to compare ourselves to others around us according to the social comparison among contacts... Comparison theory, we determine our personal self-worth based on how we compare to others we believe are similar ourselves. Their opinions and abilities their opinions and abilities published his theory states that we seek compare! Social comparison Processes show all authors Critical Introduction ourselves, 239 ways in which one falls short of important. 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