Advertising appeals can be categorized into Informational or Rational Appeals and Emotional Appeals. Emotional appeal is an art which arouses feelings of different nature, such as sympathy, sorrow, pity or tenderness. Emotional appeals are often used to manipulate an audience into making an emotional decision or giving an emotional response. Fear Fear Appeals An approach used to change our attitudes and behaviors. Very often when you are trying to stimulate or convince your audience, you need to take into consideration emotional reaction from the audience. Rational appeals can be very useful even with emotional subjects, helping target audiences identify the value of a product in an indisputable way. The appeal to emotion is a logical fallacy that occurs when a misleading argument, and particularly one that is unsound or missing factual evidence, is used with the goal of manipulating people’s emotions. Use this sample to help you write your appeal letter. Advertising Appeals refers to the approach used to attract the attention of customers and/or to influence their feelings towards a product or service.. An appeal is the central idea of an advertisement. While emotional appeals are powerful, they can sometimes become manipulative; rational appeals are typically more … Emotional Appeal in `Letter From Birmingham Jail` Dr. Martin Luther King’s letter, addressed to “My Dear Fellow Clergymen,” written while he was “confined here in the Birmingham city jail” represents an attempt by King to compel fellow clergymen who have been critical … Be sure to revise the sample to fit your particular situation. 10 Examples Of Ads That Pull On Emotion. Sample Appeal Letter (Denied a Raise) Below is a sample appeal letter that follows the format above. Emotional Nourishment. To convince, a writer will have to cite specific examples of these threats in order to effectively tap the emotions of the reader or listener. Appeal to Emotion. 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