Airbnb does a stellar job in differentiating itself from the rest of the sharing economy by fine-tuning every component of their brand identity. VISION 8 Making the world everybody’s home The developed vision: 9. Our shared vision of belonging is the thread that weaves through every touchpoint on Airbnb. We believe this is the killer slide in Airbnb's pitch deck: it confirms their simple business model, the HUGE potential the company has in an existent market, and it defines the vision of the founders on where they expect this product to be in 3 years time. It serves as a broker between suppliers and consumers, receiving a commission of 9% to 15%. Description Airbnb is an online platform that allows people to rent short term accommodation. In just 11 years, it has grown from nothing to a $30bn firm. 100+ stays. 1: Vision and Mission Statement. So we’ve redesigned the entire Airbnb experience to better reflect the people who make up this community. MISSION Who we are 03 Airbnb Strategic Plan 10. WHO WE ARE MISSION 10 Airbnb is a trusted community online-marketplace for people to list, discover, and book unique accommodations around the world at any price point. 2. The new Airbnb. A vision statement and mission statement are two separate ideas typically combined into one sentence. Airbnb does not own any real estates it lists, not does it host events and experiences it offers. 8- Adoption Strategy THE DREAM! High level of technology integration into various business processes. A selection of pristine, expertly designed homes with high-end amenities, services, and dedicated trip designers. Tuscany. For values, see: Airbnb’s Brian Chesky And Sequoia’s Alfred Lin On The Importance Of Culture And Core Values To A Business | TechCrunch Brian Chesky talks about six core/cultural values: 1. The world's most extraordinary homes. Of course, an identity is about more than symbols. They established a core set of values from the very beginning, consulted those values every time a difficult decision came their way, and found themselves at a $30 billion valuation less than 10 years later. Airbnb's founders (from left to right): Chief product officer Joe Gebbia, CTO Nathan Blecharczyk, and CEO Brian Chesky Getty Images Airbnb continues to grow at an impressive rate. The Airbnb founders made decisions on a long-term time scale, and the results followed. With the rebranding of 2014, Airbnb didn’t simply update a logo or a website design, but also gave new life to its identity, identifying in “Belong Anywhere” the core message that would instill the vision of the company into every aspect of its products, marketing campaigns, host & guest community and employees relationship. 3 Core Components of Airbnb’s Brand Identity No. It is a cornerstone of Airbnb business strategy. 100+ stays. 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