Weaver’s (2011) studies demonstrated some credence to the argument that people prefer racial ingroup members in lead roles, however, this was only demonstrated for White individuals and other factors like genre of movie and celebrity of actors seemed to impact his findings. ing in the film industry and this is Social Identity Theory (Tajfel, 1978). Participants were assigned to groups that were designed to … I liked it enough so I thought why not upload the damn thing?References:- Burke, P. J. Gender Do you have good videos you use in your own classes? These findings suggest that other factors, specifically cultural values may be important in understanding preference for White actors in the media. Running header: RACISM AND SOCIAL IDENTITY 2 One of the main theories that is relevant in the study of racism is the Social Identity theory. We thank all the others for their inspiration and … Religion Social Identity Theory discusses the idea of a person’s sense of belonging based on the group they are in. In Social Identity Theory, people’s self-esteem is anchored in their social identities and thus positive representation of their social identities is necessary to maintain a positive self-esteem. Formulated by Henry Tajfel and John Turner in 70s, explains the self-concept perceived by the individuals due to the membership in a particular group. Suggesting that Whitewashing may be explained by principles of social identity theory, at least for Whites. Social Identity Theory (SIT) is a theory proposed by Tajfel and Turner that attempts to explain intergroup behaviour, and in particular, conflict. The Social Identity of "The Help". For example, Marion Edwards, Fox’s International TV President stated that diverse shows to not sell well overseas, because they do not reflect the society that those people live in: “These shows [diverse shows] are a reflection of our society, but [they are] not a reflection of all societies." If Whitewashing is a product of “life reflecting art” we should see support for Zajonc’s (1968, 2001) mere-exposure effect, in that both Whites and minorities endorse the casting of primarily White actors in their movies. Post-hoc analysis using Bonferroni correction, revealed that Whites were preferred as the cast for stories like Titanic (M = 5.20, SE = .22) and Harry Potter (M = 4.78, SE = .23) over Asian casts (Titanic: M = 4.39, SE = .23; Harry Potter: M = 3.75, SE = .25), however there was no statistically significant difference between White and Black casts for these movies. Social Construction Theory Social identity theory is where people strive to improve their self-image through personal achievement, and/or being accepted in groups which express their ideals, identity, and dreams. The prevalence of preferential casting of White individuals for minority roles in the United States (US) film industry has been termed: “Whitewashing” (Whitewashing, 2016) . This process is called self-categorisation in social identity theory. Social identity theory developed from a series of studies, frequently called minimal-group studies, conducted by the British social psychologist Henri Tajfel and his colleagues in the early 1970s. For the movie The Little Mermaid, an Asian cast (M = 4.99, SE = .24) was preferred over a Black cast (M = 3.90, SE = .24), but there was no significant difference between Asian or White casts. There is research suggesting that people prefer to watch shows that are inclusive of their own gender (Oliver, 2000; Trepte, 2006) and culture (Zillmann et al., 1995) . We strive to maintain a positive image of the groups we belong to, which can sometimes come at a cost to the outgroups, against whom some ingroups discriminate to … Social identity theory originated as a social psychological explanation for prejudice and discrimination. The theory suggests that the group we identify with (such as family, football club, nation) is important to our self-esteem and sense of identity. Although Weaver (2011) found that colorblindness was related to White preference of actors, colorblindness is positively related to prejudice and is not necessarily related to White admiration. However, it is still unclear if monoracial People of Color or minorities have the same preferential bias for their own racial ingroup or, possibly, a preference for White casts. 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